Milk mostly came in clear glass bottles for decades, so the public needed to be convinced that there were benefits to buying milk in waxed cardboard packages. This is a 1957 magazine advertisement for Pure-Pak milk boxes, a product which every American schoolkid in the last 50 years should be familiar with, and it seems the “Push Up (Here)” instruction under the spout has remained the same all along.
Or we just keep it in the cow, maybe?
Calling it highly anticipated would be an understatement: even the Museum of Contemporary Art Chicago’s website has a timer counting down the seconds until the US debut of David Bowie’s first museum retrospective, “David Bowie Is,” on September 23. The genre-defying artist has not only left a major mark on pop music, but the worlds of fashion, art, theater and design as well. The gigantic exhibition will pay homage to Bowie with immersive, multi-sensory installations, objects from Bowie’s life, his notebooks (where many lyrics were scrawled), photography, as well as elaborate costumes from his most prominent tours. Organized by the Victoria and Albert Museum in London, the exhibition will offer a glimpse of five decades of David Bowie as a cultural phenomenon. See more on Hi-Fructose.